Umbraco Site for Gear 4 Motorcycles
New E-commerce site for UK's largest KTM stockist
The work behind the outcome.
PSP were commissioned by Gear 4 Motorcycles to design and develop two new front-end e-commerce websites that replicate the same functionality with different front-end styling to improve customer experience and create a reliable and profitable revenue stream.
Client Overview
They are known for being one of the UK's largest stockists of new and used motorcycles from major brands like KTM, Husqvarna, Honda, Gas Gas, and CFMOTO. Beyond bikes, Gear4 Motorcycles offers an extensive selection of OEM and aftermarket parts, accessories, and riding apparel, stocking leading brands in clothing and protective gear.
Challenge
Gear4 Motorcycles, the UK’s largest stockist of KTM Power Parts, Power Wear and OEM Spare Parts, approached PSP to design and develop two new e-commerce websites. These sister sites needed to share the same functionality but feature distinct branding.
The goal was to enhance website performance, improve customer experience and create a reliable revenue stream. Key requirements included building both sites on a single Umbraco CMS for easy management, integrating with their back-office CRM to sync product details and orders, adding functionality for managing delivery costs and incorporating dispatch manager tools.
Solution
After drafting and securing approval for a detailed functional specification for Gear 4, our team developed two fully responsive websites using the flexible Umbraco CMS. A central content hub enabled easy page creation, updates, and deletions, complete with an audit trail. We integrated the sites with Gear 4`s CRM for efficient product detail retrieval and seamless pushing of order and customer data. To manage internal access, we implemented seven permission-based user levels, providing control over dispatch, administration, and full site oversight. We also extended CRM functionality to manage delivery costs, discounts, and voucher codes, streamlining the order process.
Results
The new sister websites transformed Gear4 Motorcycles’ online presence, delivering a fast, user-friendly e-commerce experience with distinct branding for each site. The Umbraco CMS makes content management effortless, allowing Gear4 to edit products, pages and images effortlessly while maintaining consistency across both sites.
The CRM integration streamlined order processing & inventory management, while the dispatch manager tools improved packaging and shipping efficiency. Tiered user permissions gave Gear4’s team flexible, secure access to manage specific tasks.
Outcome
Working with Gear4 Motorcycles was a fantastic chance for PSP to deliver a powerful, tailored e-commerce solution. By building two responsive, feature-rich websites on a single Umbraco CMS, we created a platform that’s both easy for Gear4 to manage and engaging for their customers. The CRM integration, custom page types, and flexible user permissions show our ability to meet complex requirements while keeping things practical and user-focused.