Fresh Produce Consortium Website and CRM Integration
Events website with interactive seating plan and a backend judging portal
The work behind the outcome.
FPC is the UK's fresh produce trade association and widely recognised as the voice of the UK industry. It plays a unique and crucial role in creating opportunities, defending livelihoods and supporting growth.
Client Overview
The Fresh Produce Consortium (FPC) is the leading UK trade association for the fresh fruit, vegetable, cut flowers, and plants industry. As the recognised "voice of the UK industry," FPC represents the entire supply chain, including growers, importers, packers, distributors, wholesalers, food service companies, and major retailers.
Challenge
The Fresh Produce Consortium who represents the farm-to-retail sector, sought a professional website with robust back-end solutions to enhance member services and drive business efficiency. Key requirements included automating event management and revenue generation, seamlessly integrating with their CRM system. This encompassed CRM integration for event bookings, payments, and reservations with automated emails, alongside automated account management. The project also required a stable, live website compatible with existing systems, exception management, comprehensive training, and ongoing maintenance options. PSP delivered this project on time and within budget, establishing a trusted partnership
Solution
We partnered with FPC to build a responsive Umbraco website, significantly enhancing their operational efficiency. The site fully integrates with their CRM, automating event bookings, payments, and reservations and delivering timely email notifications. Users now have streamlined account management with automatic CRM updates, and social media integration simplifies public communications. We ensured the website's stability and compatibility with their existing systems, building in adaptability for unforeseen situations. To ensure a smooth transition, we provided thorough training and testing, with ongoing maintenance available to support their continued success.
Results
The new website and CRM integration provided a seamless, efficient solution for FPC, maintaining uninterrupted service with zero downtime during development. Automated event management and payment processes significantly reduced manual workload, while integrated account management features effortlessly kept the CRM up-to-date. Social media updates were also streamlined and automatically logged. The solution's flexibility allows for scalable integration without additional CRM add-ons, ensuring it remained within budget. The system continues to operate smoothly, demonstrating a strong return on investment.
Outcome
The ongoing success of the platform shows our commitment to creating lasting, high-quality solutions.
Partnering with FPC meant that PSP could deliver a reliable, tailored solution that met their unique needs as a trade association. By integrating a responsive website with their CRM system, we automated key tasks and boosted efficiency, all while staying on budget and schedule.