Flamingo New Product Development Software
Vision CRM for Flamingo Flowers
The work behind the outcome.
Flamingo Flowers needed a desktop-based NPD application to manage product launches, streamline collaboration and automate cost calculations.
Client Overview
Flamingo Flowers, based in Spalding, Lincolnshire, is one of the world’s leading growers and suppliers of fresh-cut flowers, plants and produce. Supplying major retailers across Europe, Flamingo Flowers has a diverse portfolio and a reputation for innovation. The company initially approached PSP to develop a desktop-based New Product Development (NPD) solution for their plants division.
Challenge
Flamingo required a comprehensive NPD application that could streamline the entire product development process from concept to market launch. The goal was to eliminate time-consuming manual calculations and provide a platform where staff could collaborate, assign tasks and automate complex cost breakdowns for each new product. Additionally, the system needed to support multiple pricing models and currencies, considering variations in cost depending on order volume and supplier fees. Flamingo wanted to reduce administrative overhead, accelerate time-to-market and enhance decision-making by providing clear visibility into every stage of the NPD lifecycle.
Solution
PSP developed a tailored desktop-based solution by enhancing Flamingo`s existing VISION CRM, transforming it into an intuitive platform that covers all aspects of their NPD process. The new application allows staff to access the system securely from any location, promoting flexibility and collaboration. Using the platform, users can easily create new products by combining elements such as plants, accessories and packaging, while the system automatically calculates unit costs based on various factors.
The NPD solution provides detailed cost calculations and clear visibility, empowering the NPD team with better decision-making and greater autonomy. Enhancing cross-departmental collaboration, leading to more effective management of product offerings and improved business outcomes.
Results
The integration of PSP's web-based NPD (New Product Development) solution has dramatically enhanced Flamingo`s product development. Key tasks and calculations are now automated, significantly cutting administrative time and allowing staff to concentrate on innovation and strategic planning. This streamlining has also shortened the time-to-market for new products, providing a crucial competitive advantage.
Outcome
After experiencing the benefits, they returned to PSP to create a web-based version of the platform that would expand its capabilities to include their flower products as well, aiming for a more flexible and collaborative solution.
PSP’s custom desktop-based solution revolutionised Flamingo's NPD operations, transforming a complex and time-consuming process into a streamlined, efficient workflow. By automating cost calculations and providing a user-friendly, collaborative platform, PSP enabled Flamingo Flowers to reduce their time-to-market, improve productivity and increase operational efficiency. This successful partnership highlights PSP’s capability to design and deliver bespoke solutions that address specific business challenges and support long-term growth. The project has empowered Flamingo to manage their NPD process with greater autonomy and precision, setting the stage for continued innovation and success in the competitive horticultural industry.