Umbraco Website for Winyard Engineering


Winyard Engineering appointed PSP-IT to design and develop a new responsive website for their specialist customers. The site needed the completed site to be fully optimised for SEO using very specific and technical search criteria.

Client Overview


Winyard Engineering, a family-owned machinery engineering company, has been successfully operating in Pinchbeck, Spalding for 45 years. They engaged PSP-IT to design and develop a responsive website tailored to meet the needs of their niche clientele. The new site would showcase their bespoke food manufacturing machinery, complete with detailed product specifications, to a specialised audience while prompting inquiries to their sales team. Given the unique nature of their offerings, the website needed to act as a visually engaging display that encouraged potential customers to reach out for more information. SEO optimisation based on specific, technical search terms was also a priority. 

Requirements


After an initial review meeting with Winyard Engineering, several key requirements for the new site were outlined: 

  • Mobile Responsive & SEO-Optimised: A mobile-friendly design with SEO capabilities to help increase traffic, enhance sales opportunities and foster customer engagement.
  • User-Friendly: A refreshed, intuitive design that is easily navigable, encouraging longer visits and positive referrals.
  • Self-Managed Content: Leveraging the Umbraco CMS, enabling Winyard to independently manage content, including data, images and updates. 

Solution


PSP began by creating a detailed functional specification for the new website, covering technical and developmental needs for a mobile-responsive design. This document included specific fields, page structures, workflow and site logic. Once reviewed and approved by Winyard Engineering, development of the website commenced. 

Built on the Umbraco CMS platform, the new site featured fully responsive pages designed for optimal performance across a range of devices (Apple android and Windows-based tablets and smartphones). The open-source nature of Umbraco allows Winyard Engineering to manage and update site content independently, with easy tools to create, update, or delete pages. The platform’s user management capabilities also enable Winyard Engineering to control editing permissions for team members, streamlining content administration. 

In alignment with PSP’s quality standards, the project included a comprehensive testing plan, user guides for training and full support to ensure a seamless rollout and high-stakeholder adoption. 

Benefits


  • Modernised, refreshed look for the Winyard Engineering website
  • Technical information is displayed in an accessible, easy-to-navigate format
  • Self-managed content powered by Umbraco CMS
  • Responsive design for smartphones and tablets
  • Strong web presence reflecting Winyard's brand values and unique product offerings 
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