Transforming the Royal Kennel Club’s vision into a secure, scalable subscription Portal for dog owners nationwide.
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Client Overview
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Challenge
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Solution
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Results
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How we Built It
The Royal Kennel Club is the UK’s largest organisation dedicated to dog health, welfare, and training, with the objective of making a positive difference to dogs and their owners. It manages the UK’s largest registration database for pedigree dogs, alongside an activity register that enables crossbreed dogs to take part in training and dog sport activities. The organisation also operates Petlog, one of the UK’s largest reunification services for microchipped animals, helping lost pets be identified and safely returned to their owners while supporting responsible dog ownership and animal welfare nationwide.
Conclusion
Through close collaboration, PSP and The Royal Kennel Club delivered a robust, user‑friendly subscription Portal that enhances the dog‑owner experience and supports the organisation’s mission to promote pet health, welfare, and engagement. With a flexible subscription model, integrated perks, and a seamless cross‑device experience, the Portal provides clear value to members while remaining reliable and scalable. This solution strengthens engagement, encourages responsible ownership, and equips the Royal Kennel Club with a future‑ready platform for major events such as Crufts.
A secure, scalable subscription Portal that enhances member engagement, streamlines dog management and supports the Royal Kennel Club’s long‑term digital growth.