Flamingo New Product Development Software
Desktop based digital tool that helps staff develop products, analyse cost
Flamingo Flowers Transforms New Product Development with PSP’s desktop-based Solution
Client Overview
Flamingo Flowers, based in Spalding, Lincolnshire, is one of the world’s leading growers and suppliers of fresh-cut flowers, plants and produce. Supplying major retailers across Europe, Flamingo Flowers has a diverse portfolio and a reputation for innovation. The company initially approached PSP to develop a desktop-based New Product Development (NPD) solution for their plants division.
Challenge
Flamingo required a comprehensive NPD application that could streamline the entire product development process from concept to market launch. The goal was to eliminate time-consuming manual calculations and provide a platform where staff could collaborate, assign tasks and automate complex cost breakdowns for each new product. Additionally, the system needed to support multiple pricing models and currencies, considering variations in cost depending on order volume and supplier fees. Flamingo wanted to reduce administrative overhead, accelerate time-to-market and enhance decision-making by providing clear visibility into every stage of the NPD lifecycle.
Solution
PSP developed a tailored desktop-based solution by enhancing their existing VISION CRM, transforming it into an intuitive platform that covers all aspects of Flamingo’s NPD process. The new application allows staff to access the system securely from any location, promoting flexibility and collaboration. Using the platform, users can easily create new products by combining elements such as plants, accessories and packaging, while the system automatically calculates unit costs based on various factors.
The solution supports multiple pricing models, taking into account different customer requirements, order quantities and additional delivery costs. It calculates final costs by integrating variables like tray fees, currency exchange rates, freight charges and delivery conditions, ensuring accurate and detailed cost information for each product. This comprehensive approach enables Flamingo Flowers to generate precise product specifications, purchase orders and invoices with minimal manual input.
The platform’s user-friendly interface includes a dynamic dashboard that provides an overview of all active projects, key milestones and essential business metrics. This visibility allows teams to track progress in real-time, make data-driven decisions and ensure that all NPD projects remain on schedule.
Results
The implementation of PSP’s web-based NPD solution has significantly improved Flamingo’s product development process. By automating key tasks and calculations, the company achieved a considerable reduction in administrative time, enabling staff to focus on innovation and strategic planning. The streamlined process has shortened the time-to-market for new products, giving Flamingo a competitive edge in responding to market demands.
The solution’s detailed cost calculations and clear visibility into each stage of development have improved decision-making, empowering the NPD team to manage projects more autonomously. Enhanced collaboration across departments has resulted in a more cohesive workflow, with all product and supplier information centralised in one platform. With comprehensive data accessible at their fingertips, teams can now manage and refine their product offerings more effectively, driving better business outcomes.
Conclusion
PSP’s custom desktop-based solution revolutionised Flamingo's NPD operations, transforming a complex and time-consuming process into a streamlined, efficient workflow. By automating cost calculations and providing a user-friendly, collaborative platform, PSP enabled Flamingo Flowers to reduce their time-to-market, improve productivity and increase operational efficiency. This successful partnership highlights PSP’s capability to design and deliver bespoke solutions that address specific business challenges and support long-term growth. The project has empowered Flamingo to manage their NPD process with greater autonomy and precision, setting the stage for continued innovation and success in the competitive horticultural industry.
After experiencing the benefits, they returned to PSP to create a web-based version of the platform that would expand its capabilities to include their flower products as well, aiming for a more flexible and collaborative solution.
