PSP, the Spalding‑based digital transformation specialist, has launched its first ever television advert, which began airing on GB News in August and spotlights the company’s flagship service, Project IT Recovery alongside a radio advert.

The 30‑second spot frames Project IT Recovery as a rapid, expert‑led response that helps organisations recover, stabilise and future‑proof IT environments after major incidents, reflecting PSP’s broader focus on legacy modernisation and bespoke software development.

The advert’s visuals were created using AI‑generated imagery, a creative choice PSP says cut production time while capturing the technical and human elements of recovery work; a human narrator provides the voiceover and an AI‑assisted original song complements the campaign.

Based in Carver House, Apex Court, Spalding, PSP has built a track record since 2008 in turning around stalled projects and modernising legacy systems, positioning Project IT Recovery as a natural extension of that expertise for organisations facing critical disruption.

If your organisation needs help recovering from an IT incident, stabilising systems or planning for long‑term resilience, get in touch with PSP to discuss Project IT Recovery and other services. Contact the team to arrange an initial conversation and find out how they can help you restore operations and reduce future risk.